About Us
Freya Idea Works, founded in 1998, is a creative agency with nearly 30 years of experience serving over 50 international brands in luxury travel, lifestyle, and fashion. We specialize in crafting captivating stories and innovative strategies that place brands at the center of attention, driving media and consumer engagement.
By combining deep media insights with a 360-degree approach, we tailor strategies to the ever-changing digital landscape, leveraging strong social media expertise and partnerships with top platforms. From helping global brands enter the Chinese market to supporting Chinese companies in going global, we are dedicated to delivering heartfelt, professional service that elevates brand presence and achieves meaningful connections.
Longevityis Our Core
At Freya Idea Works, relationships and retention are the foundation of everything we do—whether with our clients or our team. We take pride in fostering genuine connections with one another, our clients, the media, and the brands we collaborate with.
With a legacy of trust and commitment, we are honored to have clients who have partnered with us for over 25 years. Equally, we deeply value our team and talent, celebrating the dedication of our senior employees, many of whom have been with us for over 5, 10, or even more years—including those who began their journey as interns.
At Freya Idea Works, longevity isn’t just a goal; it’s the essence of who we are.
Services
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Partnering with your brand, we unlock creative potential to shape an identity that resonates with your audience. Through insightful strategy and innovative design, every touch point is carefully crafted to create authentic connections and a lasting impression.
Our Work
BRAND — PARKROYAL COLLECTION Pickering
Campaign Marketing: Social Media--RED
PARKROYAL COLLECTION Pickering embraces the concept of a Singapore eco-friendly garden hotel, offering a distinctive stay experience. Through KOL promotion, we successfully showcased the hotel's green environment and sustainable design, attracting the target audience who values uniqueness and sustainability.
BRAND — Ellen Kensington
Campaign Marketing: Social Media--RED
Ellen Kensington is a luxurious boutique hotel located in the heart of London's Royal Kensington and Chelsea district. Through carefully crafted KOL promotion and official RED account, we showcased the hotel's unique charm, attracting high-end travelers seeking both luxury and a historical experience.
BRAND — Singapore Fullerton Hotel
Campaign Marketing: Social Media--RED and Wechat
Through the official RED account and WeChat account, we successfully built a brand image for the Singapore Fullerton Hotel that blends historical heritage with modern luxury. As a national historical monument of Singapore, the hotel preserves the historical significance and cultural essence of the Fullerton Building with its unique architectural style and premium services.
BRAND — HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel
Campaign Marketing: Social Media--RED
Through KOL promotion and the official RED account, we successfully created a brand image for the HOTEL GROOVE SHINJUKU that captures the vibrant energy of Shinjuku and the rhythm of the city. Located above the Kabukicho Tower, the hotel offers a unique experience combining art and music, with a keen insight into fashion and culture, allowing guests to fully embrace the dynamic atmosphere of the Kabukicho entertainment district.
BRAND — AUPRES
Activity Marketing: National BC Competition
AUPRES launched a nationwide BC competition to enhance the skills of over 3,000 employees, creating a platform for excellence and engagement. Freya Idea Works played a key role in the full planning and execution of this initiative, including strategy development, format design, judge selection, and integration with e-commerce marketing. This project became a classic case within the Shiseido Group, showcasing our ability to deliver impactful campaigns.
During our partnership with AUPRES, Freya Idea Works primarily focused on PR and social media account management, building the brand’s presence and connecting with consumers through innovative strategies. Our work laid a strong foundation for AUPRES’s growth, long before the rise of platforms like RED.
BRAND — Delmont
Product Marketing: Official Account Operations + Lower-Tier KOL Promotion
Through Freya Idea Works’s operations, we successfully leveraged the #61就是要快乐 and #618好物节 topics to drive two peaks in follower and like data during June. A total of 8 posts were published, focusing on promoting the new 9g Tomato Ketchup and Prune Juice. Additionally, we used the 618 campaign to try product-linked videos for the first time, which delivered performance beyond expectations.
BRAND - FineToday
Building a Trusted Everyday Brand Through Strategic PR
Freya Idea Works partnered with FineToday, a dynamic personal care brand, to establish its reputation as a reliable and affordable choice for modern consumers. Through strategic PR campaigns, we highlighted FineToday’s commitment to quality, functionality, and accessibility, positioning it as a go-to brand for everyday needs.
Our efforts included media outreach, press releases, and thought leadership initiatives that showcased FineToday’s innovative product offerings and consumer-centric approach. By securing high-profile media coverage and fostering positive brand sentiment, we successfully amplified FineToday’s visibility and credibility in the competitive personal care market.
BRAND — LaLa Station
Social Media Excellence: WeChat & RED Full-Service Operations
Freya Idea Works was entrusted with Shanghai LaLa Station’s end-to-end WeChat and RED social media management, crafting a youth-centric strategy aligned with the mall’s commercial vision. By leveraging high-impact visual storytelling, real-time trend campaigns, and seamless online-offline activations, we amplified brand visibility and grew follower engagement], positioning LaLa Station as Shanghai’s go-to lifestyle hub for Gen Z consumers.
As the brand’s lead social media partner, Freya Idea Works orchestrated platform-specific content ecosystems, KOL/community co-creation, and performance analytics—delivering a 360° digital upgrade. Our campaigns not only elevated LaLa Station’s competitive edge but also set a new standard for retail space marketing in the post-pandemic era.
BRAND — Venchi China
Social Campaign: KOL-Driven Brand & Sales Growth
Freya Idea Works partnered with Venchi, Italy’s premier luxury chocolate brand, to launch a full-spectrum social media campaign across Weibo, RED, and Tmall. By deploying a precision-tuned KOL/KOC matrix—from elite food critics to grassroots UGC creators—we bridged brand prestige with conversion, securing Top 3 sales for luxury chocolates on Tmall during key shopping festivals.
As Venchi’s digital agency, we engineered a content-to-commerce loop: viral unboxing moments, seasonal gifting guides, and real-time engagement during 618/11.11. The campaign didn’t just elevate brand heat—it redefined Venchi’s identity in China.
BRAND - Pan Pacific Hotels Group
Driving Brand Momentum in China Through PR and Social Excellence
Since 2023, Freya Idea has built a long-term partnership with Pan Pacific Hotels Group, delivering impactful strategies to elevate its presence in the Chinese market. Through comprehensive account management, live stream planning, Fam Trips, and KOL marketing, we have driven strong momentum for the brand’s promotion, earning high recognition for our innovative and results-driven approach.
In late 2023, we launched a PR strategy to position Pan Pacific Hotels Group as a leader in sustainability within the hotel industry. By crafting compelling narratives and executing targeted campaigns, we successfully highlighted the brand’s commitment to sustainable practices, gaining widespread media and consumer recognition.
BRAND — Pan Pacific Orchard, Singapore
Campaign Marketing: Social Media--RED
Freya Idea Works helped the brand build strong recognition in China market, using scarcity marketing to create a room type in high demand that boosted for key offerings. Crafting strategic topic for the CMO, we enhanced industry influence and public attention, laying a solid foundation for long-term growth.
BRAND — BELLUSTAR TOKYO, A Pan Pacific Hotel
Campaign Marketing: Social Media--RED
BELLUSTAR TOKYO, A Pan Pacific Hotel, guided by Freya Idea Works, refined its “business + leisure” positioning. With 97 exclusive rooms, it blends efficiency with luxury to attract elite travelers. Through unique marketing and trend leverage, it quickly became a standout in Japan’s luxury hotel market.
BRAND — PEACEBIRD
From Launch to Mainboard Listing
Freya Idea Works partnered with Peace Bird, a rising fashion brand, to establish its presence in the competitive Chinese market. Starting from ground zero, we crafted a comprehensive PR and social media strategy that highlighted Peace Bird’s unique blend of modern design and cultural authenticity. Through targeted campaigns, collaborations with influencers, and innovative storytelling, we amplified the brand’s visibility and appeal to young, fashion-forward consumers. Our efforts not only built a loyal customer base but also positioned Peace Bird as a leading name in China’s fashion industry. This journey culminated in Peace Bird’s successful listing on China’s main stock market, marking a significant milestone in its growth story. Freya Idea Works is proud to have been a key partner in this remarkable transformation.
BRAND — BAUM
Empowering BAUM's Market Entry
As a key PR partner for BAUM, a premium lifestyle brand under the Shiseido Group, during its entry into the Chinese market, we were deeply involved in core initiatives including brand launch communications, publicity for the first department store opening, celebrity and KOL collaborations, and comprehensive market presence building. By precisely positioning the brand with the differentiated concept of "Urban Forest Skincare," we leveraged a combination of authoritative media channels, immersive offline experiences, celebrity influence, and multi-platform content strategies to help BAUM establish a premium, nature-inspired, and sustainable brand identity from the ground up. This laid a solid foundation of visibility and reputation for its long-term growth in the Chinese market.
BRAND — IPSA
A Decade of Partnership: Building IPSA's Market Leadership
From 2013 to 2026, Freya Idea Works maintained a stable partnership with IPSA for over a decade, accompanying the brand throughout its deep cultivation of the Chinese market. Adapting to evolving market conditions and marketing landscapes, we continuously provided tailored PR and marketing solutions, helping the brand steadily build its reputation and presence from the ground up. Over these ten-plus years, leveraging premium media resources and market insights, we precisely supported the brand's communication objectives at different developmental stages, executing hundreds of PR and integrated marketing projects. We successfully propelled IPSA from a niche brand into a highly influential benchmark in China's beauty and skincare landscape.
BRAND — Montigo Resort
Campaign Marketing: Social Media--RED
We developed KOL promotion and Red official account for Montigo Resort, focusing on family, friends, and couples' leisure vacations. This successfully showcased the resort's unique appeal as an ideal vacation destination. Through precise social media strategies on Red, we enhanced brand awareness and attracted the target audience.
BRAND — SHISEIDO Group
Elevating SHISEIDO Group Brands in China – A Decade of PR and Social Excellence
Since 2012, Freya Idea Works has been a trusted long-term partner of the Shiseido Group, providing systematic public relations and social media strategy management services for its prestigious brands, including SHISEIDO, IPSA, and BAUM. In the early stages, we focused on strategic PR to pave the way in the Chinese market, helping core brands solidify a strong reputation foundation. As consumer habits and market channels evolved, we continuously optimized communication strategies by storytelling product narratives, innovating social content, and creating memorable brand moments—effectively enhancing brand influence and market presence. Our enduring collaboration at the group level stands as a testament to our comprehensive service capability in navigating
BRAND — Chocola BB
A Remarkable Journey in China
Partnered with Chocola BB, a leading health and beauty brand under Japan’s Eisai Group, to introduce and promote its products in the Chinese market. Through strategic PR campaigns and innovative social media initiatives, Freya Idea Works successfully positioned Chocola BB as a trusted and aspirational brand, known for its high-quality vitamins and skincare solutions. By leveraging influencer collaborations, engaging storytelling, and targeted consumer outreach, we drove significant brand awareness and market penetration. Despite achieving remarkable success and establishing a strong foothold in China.